As of January 2022, Pinterest provides analytics for business accounts through Pinterest Analytics. Here’s a general guide on how to find your Pinterest stats:
- Switch to a Pinterest Business Account:
- If you haven’t already, convert your Pinterest account to a business account. You can do this in your account settings.
- Access Pinterest Analytics:
- Log in to your Pinterest account.
- Click on the three horizontal lines in the top right corner to open the menu.
- Select “Analytics” from the dropdown menu.
- Overview of Key Metrics:
- Pinterest Analytics provides an overview of key metrics on the main dashboard. This includes metrics like monthly viewers, engagements, and top pins.
- Profile Performance:
- Navigate to the “Profile” tab to view insights into your profile performance. This includes metrics like impressions, saves, and clicks.
- Audience Insights:
- Explore the “Audience” tab to understand the demographics of your audience, including their interests, location, and devices used.
- Website Insights:
- If you’ve claimed your website on Pinterest, check the “Website” tab for insights into how people interact with your content off Pinterest.
- Top Pins:
- The “Top Pins” section highlights your most popular pins based on engagement metrics.
- Activity from Your Website:
- If your website is linked, you can view insights in the “Activity from your website” section, providing data on how people engage with your content from your site.
- Check Date Range:
- Pinterest Analytics allows you to customize the date range for the data you want to view. Adjust the timeframe to analyze specific periods.
Please note that the Pinterest platform may have undergone changes or updates since my last knowledge update. Ensure that you refer to Pinterest’s official resources or help center for the most accurate and up-to-date information regarding accessing analytics on the platform.
