The meta tags are very important to use for the most sought after keywords. You want to reach people who don’t even know your name, so you use keywords they’ll use. In other words – don’t use your business name (it’d be okay in like the About us meta tags but I don’t think it will help you much in other places) you’ve got to put out words that strangers are looking for in the search engines.
- Title Meta Tag – most important – use up to 5-8 main keywords but try to keep it short and sweet
- Description Meta Tag – (Or Excerpt) – very short summary of the page using similar keywords
- Keywords – put just a few keywords – no more gazillions, it may hurt and not help as the Search engines are now on alert for keyword spamming… So… just a few keywords having to do with the content/description. 5-8 should be perfect, don’t go over 10 though
Concerning the Title
- Use your most important keywords first. The words that most relate to your page and the words that will get people most interested in clicking your link.
- Don’t spam your title with only keywords, make it an understandable and inviting to click.
Important Tips For SEO
Search Engines LOVE information, links, pages, time, and more information…
Again, keywords – don’t spam, just use what applies to you and your page
The more information, the better! Information that is filled up with keywords that relate to what your site is all about or to what you are selling. Don’t use a bunch of keywords that don’t relate to your website though otherwise the search engines may block you for “spamming”! My website is all about my many different services, so I use those keywords all the time throughout my website and blog (ie. website designer, ebay store designer, ecommerce designer, etc…) I do not put keywords that do not relate to what my page or my website is about.
Articles – Use your own!
Also, be careful that you do not use articles and information written and repeatedly used by many others. If the search engines see that you have information that is found in many other website’s they will not value your content and mark you as merely spamming your site with invaluable content. A while back I tried using articles from an article bank. Unknowing that I was actually doing DAMAGE to my ratings rather than good. When I posted the free articles in my website my website was knocked back DRAMATICALLY (from the bottom of page one on the search engines to about the bottom of page 12!) It was a disaster that I’m still trying to recover from!
So again, when you post information on your website – try to keep it fresh, new, and information that is your own / not copied from other website’s. There are times when I will copy a portion of information from website’s, such as ebay rules, or CSS informational guides for my clients to benefit from… but I will never get another free article from an article bank – ever again! agggh!
Question: Should switch to WordPress? Is it better at SEO than Blogger?
Answer: Yes and No. I love working with WordPress, but WordPress is not what’s going to get me ahead with the Search Engines. What’s going to get me ahead is me actually using my blog – on a regular basis. However, using your own domain name over a sub-domain such as what happens with blogger is much more effective. This is explained better below.
Domain Names For Your Blog
Also something to strongly consider, when you have a blog, have a domain name for the blog. When the blog has another domain (such as blogger or wordpress) ie: madetobeunique.blogspot.com the search engines will give it lower ratings. But if you have your blog affiliated with your own unique domain, then it will give you a much better rating with the search engines. ie. www.madetobeunique.com
So in short… have your own domain name associated with your blog… and post information regularly with information that is your own. Use keywords that relate to what your information is all about. And don’t spam. Doing this will drive your website, ecommerce, and or blog to the top of the search engines, and quickly!