Your website and social media platforms are powerful tools for connecting with your fans. Always be sure to post first on your website, and then share that or duplicate it in your social media platforms AFTERWARDS. Here’s a list of ideas for website and social media posts that can engage your followers and promote your business:

1. Product/Service Highlights: Showcase your products or services. Highlight unique features, benefits, and how they solve customer problems.
2. Behind-the-Scenes: Share glimpses of your team working, your workspace, or the production process. Humanize your brand and build a connection with your audience.
3. Customer Testimonials: Feature positive reviews or testimonials from satisfied customers. This builds trust and credibility for your business.
4. Special Offers and Promotions: Announce discounts, promotions, or special offers. Encourage followers to take advantage of limited-time deals.
5. Tutorials and How-Tos: Create informative content demonstrating how to use your products or services. This establishes your expertise and provides value to your audience.
6. Industry News and Trends: Share relevant news and trends in your industry. Position your business as knowledgeable and up-to-date.
7. Employee Spotlights: Introduce your team members to your audience. Share their stories, expertise, and what they bring to the company.
8. Community Involvement: Showcase your involvement in local events, charities, or community initiatives. Demonstrate your commitment to making a positive impact.
9. Contests and Giveaways: Run contests or giveaways to encourage engagement. This can increase your reach and attract new followers.
10. Ask for Feedback: Pose questions or polls to get feedback from your audience. This not only engages your followers but also helps you improve your products or services.
11. Throwback Thursday (or Flashback Friday): Share old photos or memories from the early days of your business. This adds a personal touch and allows followers to see your journey.
12. Holiday and Seasonal Posts: Create content around holidays, seasons, or relevant events. It can be festive, creative, or tied to a specific theme.
13. Educational Content: Share industry tips, facts, or interesting information related to your business. Position yourself as an authority in your field.
14. Day in the Life: Take your followers through a typical day in the life of your business. This could include morning routines, meetings, or even challenges you face.
15. Milestones and Achievements: Celebrate business milestones, such as anniversaries, reaching a certain number of customers, or achieving specific goals.
16. Quotes and Inspiration: Share motivational quotes or inspirational messages. These posts can resonate with your audience and create a positive association with your brand.
17. Interactive Content: Use polls, quizzes, or interactive stories to engage your audience. Encourage them to share their opinions or experiences.
18. Product Demos: Showcase your products in action. This can be particularly effective for visually appealing items.
19. FAQs: Address frequently asked questions about your products, services, or your business in general. This can help customers better understand what you offer.
20. Collaborations and Partnerships: Highlight collaborations with other businesses or influencers. This can expand your reach and introduce your brand to new audiences.

Remember to tailor your content to your audience and the platform you’re using. Consistent, authentic, and engaging posts can help build a loyal online community around your small business.  What will you be sharing in your next post?