It happened by accident actually. Back in 2005 I co-owned a brick and mortar shop. We sold fine furniture, clothing, antiques and collectibles. The business was struggling because even though we had amazing products, very few people actually knew that our store and products existed. So I taught myself marketing. Shortly after, I found that many of our products sold better online than they did in the store. I did so well with marketing that other businesses hired me to help them sell their products better as well. I found that I enjoyed helping other businesses grow, much more than I enjoyed running the brick and mortar store. So, eventually the store was closed and my online marketing business began.