Great question! My approach to website strategy starts with really understanding your business goals and your audience. I want to know what you’re trying to achieve—whether it’s getting more leads, making online sales, building brand awareness, or supporting existing customers. Once we’re clear on that, I look at the structure, design, and content of your site to make sure it guides your visitors toward taking action.
I also focus on things like mobile responsiveness, loading speed, and SEO so that your site not only looks great but also performs well. And I’m big on long-term support, so we can make adjustments as your business grows. It’s not just about building a website—it’s about building a tool that works for you.