Here’s a very useful marketing calendar breakdown giving you plenty of powerful, connecting keywords, colors and seasonal highlights, holidays and colors to use in your upcoming marketing strategy.

  • 01 January

    Numerology: 1 – New beginnings, leadership, independence Popular Colors: Deep Red, Snow White, Slate Gray Season: Winter Holidays: New Year’s Day (Federal) – [...]

  • 02 February

    Numerology: 2 – Balance, partnership, intuition Popular Colors: Lavender, Soft Pink, Burgundy Season: Winter Holidays: Valentines Day - February 14 Presidents Day (Federal) [...]

  • 03 March

    Numerology: 3 – Creativity, joy, expression Popular Colors: Emerald Green, Butter Yellow, Sky Blue Season: Spring (begins March 20) Holidays: No Federal Holidays [...]

  • 04 April

    Numerology: 4 – Structure, hard work, foundation Popular Colors: Soft Yellow, Light Green, Robin’s Egg Blue Season: Spring Holidays: Tax Day (Federal) – [...]

  • 05 May

    Numerology: 5 – Freedom, adventure, change Popular Colors: Fresh Green, Coral, White Season: Spring Holidays: Mother's Day - May 10th (2026) Memorial Day [...]

  • 06 June

    Numerology: 6 – Responsibility, nurturing, harmony Colors: Rose Pink, Cream, Light Blue Season: Summer (begins June 21) Holidays: Flag Day (Federal) – June [...]

  • 07 July

    Numerology: 7 – Reflection, analysis, wisdom Colors: Bright Red, Royal Blue, White Season: Summer Holidays: Independence Day (Federal) – July 4 Parents’ Day [...]

  • 08 August

    This Month's Quick Facts Numerology: 8 – Power, abundance, achievementFaith Based: New Beginnings, Resurrection, fresh starts and renewalPopular Colors: Gold, Orange, Olive GreenSeason: [...]

  • 09 September

    Numerology: 9 – Completion, humanitarianism, wisdom Colors: Deep Blue, Burgundy, Mustard Season: Fall (begins September 22) Holidays: Labor Day (Federal) – September 1 [...]

  • 10 October

    Numerology: 1 – New beginnings, leadership Colors: Orange, Black, Burgundy Season: Fall Holidays: Columbus Day (Federal) – October 13 (2025) Halloween (Christian tradition) [...]

  • 11 November

    Numerology: 2 – Partnership, diplomacy Colors: Brown, Gold, Dark Red Season: Fall Holidays: Veterans Day (Federal) – November 11 Thanksgiving Day (Federal) – [...]

  • 12 December

    Numerology: 3 – Creativity, celebration Colors: Red, Green, Gold Season: Winter Holidays: Christmas Day (Christian) – December 25 Hanukkah (Jewish) – Ends December [...]

  • Encouraging & Funny Quotes for Business Owners

    There are over 52 weeks in a year.  Here are some quotes you can use as an example for social media posts. Use [...]

  • Encouraging Holiday Quotes for Leaders and Business Owners

    Here are 10 original quotes for each month using Federal and Christian holidays—designed specifically to uplift leaders, entrepreneurs, and small business owners. They’re [...]

  • Social Media Platforms for MTBU

    At Made to Be Unique, we work closely with leaders, small to medium-sized business owners, authors, influencers, coaches, service providers, and educational brands [...]

In 2025, Generally, for feed posts, Instagram favors 1080 x 1350 pixels (4:5 aspect ratio), while X (formerly Twitter) uses 1600 x 900 pixels for single images and 700 x 800 pixels for paired images. Facebook’s optimal image size is 1200 x 630 pixels for most posts, but 1080 x 1080 pixels for square posts and 1080 x 1920 pixels for Stories and Reels. 

Facebook:

  • Profile Picture: 170 x 170 pixels.
  • Cover Photo: 820 x 312 pixels.
  • Post Images:
    • Square: 1080 x 1080 pixels.
    • Vertical: 1080 x 1350 pixels.
    • Landscape: 1200 x 630 pixels.
  • Stories/Reels: 1080 x 1920 pixels. 

Instagram:

  • Profile Picture: 320 x 320 px. 
  • Feed Posts:
    • Square: 1080 x 1080 px (1:1 aspect ratio). 
    • Portrait: 1080 x 1350 px (4:5 aspect ratio). 
  • Landscape: 1080 x 566 px (1.91:1 aspect ratio). 
  • Stories & Reels: 1080 x 1920 px (9:16 aspect ratio). 
  • Carousel Posts: 1080 x 1080 px (1:1 aspect ratio). 
     
 

LinkedIn:

  • Profile Picture: 400 x 400 pixels.
  • Company Logo: 300 x 300 pixels.
  • Banner Image: 1584 x 396 pixels.
  • Post Images: 1200 x 1200 pixels. 
     

X (formerly Twitter):

  • Profile Picture: 400 x 400 pixels.
  • Header Photo: 1500 x 500 pixels.
  • Single Image Tweet: 1600 x 900 pixels.
  • Multi-Image Tweet:
    • Two images: 700 x 800 pixels each.
    • Four images: 1200 x 600 pixels each. 

Pinterest:

  • Profile Image: 165 x 165 pixels.
  • Standard Pins: 1000 x 1500 pixels (2:3 aspect ratio).
  • Square Pins: 1000 x 1000 pixels.
  • Long Pins: 1000 x 2100 pixels. 
     
 
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