Many people rely heavily on their newsletter campaigns and put a lot of time, attention and detail into their newsletters yet what they fail to do is to use that WONDERFUL content rich information for their websites! Search engines LOVE information, information, information, and if you are posting a lot of information in your weekly and bi-weekly newsletters, why not copy that information and post it to a website blog??! That information can be stored up and used for your benefit as the Search Engines will recommend people to your website more and more!!!
Here’s a little guide (err… suggestion) so as to show you how to get old newsletters you’ve already written and post them to your WordPress website and/or blog.
2 suggestions to help you get the newsletters on your website.
#1 – When you write your newsletter write it in a word document first… and then copy the information over to both your newsletter and then your website. 🙂
#2 – if you’ve already posted the information and want to copy it from a newsletter…
- Open the newsletter you want
- Highlight all the information you want to add to your website
- Open your notepad found on your pc under accessories
- Paste or (Control X) the content on your clipboard from the newsletter.
- If nothing is pasted in try copying and pasting one more time.
- Now all the text is in the notepad and all the coding is deleted.
- Go through the content and erase any parts that you don’t want, e.g. links that say “click here” or anything that just wouldn’t really be applicable on the website that is applicable in the newsletter.
- Now highlight and copy all your notepad info.
- Go to your website,
- Create a new post
- And paste your information in.
- Add a featured image and stick a picture inside to make the news more interesting to the reader.
- You can also add bolds and paragraph breaks and other light text editing, but I don’t recommend much. Keep it readable and consistent with the website formatting.
I recommend option #1. lol
The older the newsletter the less editing I think is necessary, it’s good for the Search Engines, but probably inapplicable to the visitor at least in regards to the sales…. Having said that you want to be sure that it is clear that there’s a date deadline somewhere stated so that someone viewing the newsletter even accidentally can not later call you on it asking why the coupon code doesn’t work or what-not. Expiration dates are important to have in other words! Lol… but having all that WONdERFUL rich newsletter content will be soooo good for you! I’m sooooooo glad you’re going to give it a try!!!!
OH and yes, do the OLDEST newsletters first….. That way by the time you are caught up and posting the most current it will be shown as the most current posting and will be in correct chronological order.